Discover 5 key insights from the 2025 Mindbody State of the Industry Report on fitness (wellness), and how businesses are adapting to challenges. 67% say that they prioritize health and wellness in order to live a long and healthy life — while 30% are motivated by a desire to maintain or improve mobility. This generation is becoming a pivotal demographic for the industry due to their renewed commitment to health and well-being.
Today’s cannabis consumers are wellness-focused individuals who use the plant to enhance their fitness routines, improve recovery, and optimize their overall health. In fact, over 62% of cannabis consumers exercise daily or multiple times per week, while only 13% consume fast food with similar frequency. Cannabis can help the wellness trend nervous system regulation as more people embrace stress relief and holistic self-care. Whether focused on recovery, sleep, fitness, or healthy aging, consumers increasingly appear interested in personalized combinations designed to support overall well-being in a modern lifestyle economy.
Our mission is to provide accurate data and expert insights on emerging trends. And as technology influences this industry more and more, those changes will happen even The Power Within author profile faster. Mobile apps are another way technology is influencing the personal fitness industry. Its flagship “Trainer+” uses AI technology to determine suitable weight loads for the user.
During the pandemic, there was a surge in searches for “garage gym,” yet these have reverted to a gradual increase seen before Covid. People focused on enhancing their productivity are increasingly turning to physical exercise to boost their mental capabilities. In response, numerous companies and startups have emerged to deliver innovative dietary supplements.
The way technology has been incorporated into sleep monitoring has revolutionized sleep practices by offering individuals extensive insights into their sleep behaviors. Engage with leaders from leading brands (discover new digital tools), and understand how fitness enterprises leverage technology for business expansion. By linking you with experts in training, behavior modification, technology, and business, fitness conferences and wellness events enable you to immediately implement fresh insights. As wellness real estate gains popularity — it is influencing our living spaces, which will impact industries such as smart cities, mobility, healthcare, and more.
Learn to interpret data from fitness apps and wearables to offer personalized insights and recommendations. Technology is revolutionizing fitness like never before, with AI-driven tools and wearables creating hyper-personalized fitness and health experiences in real-time. As people continue to focus on overall well-being (2025 will see a rise in holistic health practices that include physical), mental, and emotional wellness, and more.
Brands should confirm whether the national pattern holds within their own state (retailer network), and customer base. The Generation Z product preferences data shows that vapor pens account for 38.2% of the generation’s tracked cannabis spending. It does not remove the need for strict age-aware marketing and customer verification. They represented the largest spending generation in Headset’s point-of-sale data, followed by Generation X at 23.5%, Generation Z at 21.2%, and Baby Boomers at 12.6%. Interest in self-care does not prove that a product treats a medical condition. The cannabis self-care interest data found that 45% of U.S. adults are interested in cannabis-related self-care products.
Market-level data and behavioral segmentation provide a more useful foundation. They illustrate how education, audience development, email engagement, reactivation, and performance reporting can work together in a regulated category. This helps brands move beyond reach and impressions to evaluate how marketing activity contributes to customer actions and commercial outcomes. Herb Dashboard allows brands to review performance metrics across audience growth, email engagement, clicks, campaign activity, and placed-order value. Herb Reactivate helps update undeliverable contact records where new information is available, allowing brands to reconnect with customers they may otherwise lose.
The integration of artificial intelligence (AI) with wearable technology has significantly transformed personalized health monitoring. These advancements aim to provide stable and effective synbiotic formulations tailored for different age groups or specific health needs. In summary (meditation and mindfulness apps are a growing trend in the health and wellness sector), offering accessible and effective tools for stress reduction and mental wellness. The proliferation of meditation and mindfulness apps reflects a growing societal interest in accessible, technology-based solutions for enhancing mental wellness. These trends have been carefully selected for their alignment with current research and their capacity to positively influence health and wellness practices.
HYROX x LES MILLS: What’s inside the workouts
Rather than treating each channel as a separate campaign (its comprehensive growth strategy interlinks audience research), education, acquisition, conversion, and retention. Products containing infused ingredients can vary widely in their cannabinoid levels — potency, components, pricing, and the customer experience they aim to deliver. This category saw a 9.8% growth year on year and was the sole major inhalable category consistently gaining market share in the analyzed regions. This distinction underscores the necessity for product education and merchandising to consider customer behavior instead of depending on a single retail experience for all.